Laudert and Bejoynt launch Web2Print community platform for businesses
Just in time for dmexco 2019, sellyo®, the first interactive communication platform for Web2Print marketing, will be launched on the market. sellyo® enables the creation of highly individualized marketing and sales content based on the company's corporate design in real time and on demand - available everywhere.
At its core, sellyo® resembles the familiar patterns of a web shop. An assortment overview provides an overview of all content that can be ordered. If adaptation is required, the content is quickly edited via a convenient online editor - thanks to the integration of corporate guidelines, always with a view to the big picture. In this way, individual content and ready-to-use documents are created even without any specific graphic knowledge, which always comply with the standards, specifications and templates of the central marketing department and the company's own CDs.
sellyo® always remains mobile. New measures are immediately available worldwide. Features typical of the platform ensure fast and direct communication: as with Facebook or Amazon, content can be commented on, recommended or evaluated. The integration of established services such as Slack or Skype promotes exchange. Marketing and sales thus move even closer together and together create exactly the content that works best for the next customer, event or other touchpoint.
The necessary administration takes place via simple order processing processes, clear budget management and an extensive rights and role system. Quality assurance is also taken into account thanks to approval processes, validation functions and on-the-fly previews. Free platform updates and technical support ensure smooth operation, which is of course also possible in multiple languages.
For use across location and country boundaries, sellyo® is also offered as an enterprise solution that offers an additional range of services: Own server instances, connection of external systems (e.g. PIM or MAM), SAML or LDAP authentication in the login process, any number of clients as an additional shop, as well as clear delimitations of branches, locations and responsibilities that go beyond the simple role configuration.
sellyo® was developed from the successful cooperation between media and IT specialist Laudert and the brand and digital agency Bejoynt.
www.laudert.com
