By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
It was interesting to see the upbeat news on the growth in the number of independent bookshops in Great Britain and Ireland from the Booksellers Association. It reported that independent bookshop membership saw its sixth annual consecutive rise to 1,072 shops – the highest it has been for 10 years. It is up from 1,027 in 2021 and significantly higher than the 867 recorded in 2016.
A new generation of buyers, sustainability pressures, shifting political landscape and dynamic workforce change the rules in marketing playbooks
A study released today by R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The Macro Marketing Report showed primary concerns include shifting of buying power to new generations (89%), ESG-related concerns (84%), a changing political climate (80%), and workforce changes (78%).
By Erwin Busselot, Business Innovations & Solutions Director, Ricoh Graphic Communications, Ricoh Europe
One of the best practices of high performing printing operations is to lever the power of building batches to keep presses running with as few interruptions as possible.
By Mark Hinder, Responsible for Business Development Programmes, Graphic Communications, Ricoh Europe
Marketing is a continual process of optimisation. Every time you publish a campaign, post a message, or pick up the phone to a client you should increase impact, awareness, response, conversion, or retention.
By Mark Hinder, Responsible for Business Development Programmes, Graphic Communications, Ricoh Europe
How healthy is your brand? Is it flourishing or languishing? These may not be questions that print business executives ask themselves often. But they should be.
In Germany, less than half of the printers in business environments are business inkjet printers1. And this is despite the fact that they enable enormous energy savings compared to laser printers, as a new study by Epson shows.
Only four percent of employees limit their work output to the "bare minimum", suggesting that the biggest problem for employers is not "quiet quitting", but the lack of meaningful and fulfilling work.
57 per cent of respondents would enjoy their work more if they had more time for creative tasks.
The majority of German employees would like to see more inspiration and creativity in their jobs, sending an important signal to employers that they should ensure a varied working day. This is the result of a recent study conducted by Opinium on behalf of Ricoh Europe, which surveyed 1,000 employees and 250 decision-makers in Germany.
Brand protection: Why is it so important?
By Mark Hinder, Responsible for Business Development Programmes, Ricoh Graphic Communications, Ricoh Europe
How well do you know your audience?
In the "Circular Competence" interview series, the VDMA Printing and Paper Technology Association asks its member companies about their plans, solutions, and challenges on the road to a circular economy. What can the industry do to minimise the ecological footprint of packaging and other printed products?
By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
The important role of print in reporting, documenting, and providing a permanent record of significant historical events was evident following the sad passing of Queen Elizabeth II.
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