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By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

It was interesting to see the upbeat news on the growth in the number of independent bookshops in Great Britain and Ireland from the Booksellers Association. It reported that independent bookshop membership saw its sixth annual consecutive rise to 1,072 shops – the highest it has been for 10 years. It is up from 1,027 in 2021 and significantly higher than the 867 recorded in 2016.

A new generation of buyers, sustainability pressures, shifting political landscape and dynamic workforce change the rules in marketing playbooks

A study released today by R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The Macro Marketing Report showed primary concerns include shifting of buying power to new generations (89%), ESG-related concerns (84%), a changing political climate (80%), and workforce changes (78%).

Only four percent of employees limit their work output to the "bare minimum", suggesting that the biggest problem for employers is not "quiet quitting", but the lack of meaningful and fulfilling work.
57 per cent of respondents would enjoy their work more if they had more time for creative tasks.
The majority of German employees would like to see more inspiration and creativity in their jobs, sending an important signal to employers that they should ensure a varied working day. This is the result of a recent study conducted by Opinium on behalf of Ricoh Europe, which surveyed 1,000 employees and 250 decision-makers in Germany.

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