By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

In an era dominated by digital strategies and communications, direct mail’s tangibility, creativity, and engagement, are among the reasons it remains relevant.

It is why Keypoint Intelligence recently found it continues to play a vital role in generating meaningful interaction as brands and marketers adapt to shifting customer expectations.

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By John Blyth, Ricoh Graphic Communications, Ricoh Europe
Chocolatey brown Mocha Mousse has been named colour of the year for 2025 by colour specialist Pantone.

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By John Blyth, Ricoh Graphic Communications, Ricoh Europe

How do brands build trust in today’s highly distracting world? How can they be heard above the noise generated by so many communications channels?

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Keypoint Intelligence is pleased to announce that German Sacristan, Group Director, Production Printing, will present a keynote at the upcoming FuturePrint TECH event, taking place in Cambridge, UK, on November 6-7. His keynote, titled "Navigating the Future: Trends and Opportunities in Digital Printing Technologies," will provide valuable insights into the latest advancements in digital printing across various sectors, including commercial print, labels, packaging, textiles, and wide-format printing.

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Color-Logic, the global leader in software for print embellishments, now provides licensed Color-Logic printers and their marketing/sales teams with a comprehensive suite of tools for explaining and promoting print embellishments to brands, corporate clients, agencies, and design firms. These tools may be found at www.color-logic.com/marketing and may be accessed, not only by Color-Logic licensees, but by printers currently underutilizing their digital presses with fifth and sixth colors.

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By John Blyth, Ricoh Graphic Communications, Ricoh Europe
At drupa, we were asked many questions: “How can you achieve that level of print quality?”; “What sort of business development support do you provide?”; “How do I judge when it is the right time to switch to inkjet?”; and: “What’s going on with all these fabulous animals here?”

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By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

One of the unique aspects of drupa 2024 was the ability to talk to so many print service providers (PSPs) about the everyday production challenges they were looking to effectively address.

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By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

Rory Sutherland is well known for his unique take on how advertising can help positively influence customer experience and behaviour.

More recently, the Vice Chairman of Ogilvy Group who co-founded a behavioural science practice within the agency, has focused his expert insight onthe world of direct mail.

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Conference and course provider IMI Europe Ltd announces programme of technical courses for its Inkjet Winter Workshop event, to be held in Valencia, Spain from 27-31 January 2025.

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Ultimate Impostrip 2024.1 - Automation in overdrive

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