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Color-Logic, the global leader in software for print embellishments, now provides licensed Color-Logic printers and their marketing/sales teams with a comprehensive suite of tools for explaining and promoting print embellishments to brands, corporate clients, agencies, and design firms. These tools may be found at www.color-logic.com/marketing and may be accessed, not only by Color-Logic licensees, but by printers currently underutilizing their digital presses with fifth and sixth colors.

By John Blyth, Ricoh Graphic Communications, Ricoh Europe
At drupa, we were asked many questions: “How can you achieve that level of print quality?”; “What sort of business development support do you provide?”; “How do I judge when it is the right time to switch to inkjet?”; and: “What’s going on with all these fabulous animals here?”

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

One of the unique aspects of drupa 2024 was the ability to talk to so many print service providers (PSPs) about the everyday production challenges they were looking to effectively address.

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

Rory Sutherland is well known for his unique take on how advertising can help positively influence customer experience and behaviour.

More recently, the Vice Chairman of Ogilvy Group who co-founded a behavioural science practice within the agency, has focused his expert insight onthe world of direct mail.

By Juergen Krebs, Software Sales Manager, Ricoh Graphic Communications, Ricoh Europe
Conversations at drupa focused on how digital print can help operations transform, grow and thrive. Key to successfully achieving that is digitisation of other business processes such as end to end automation.
drupa’s own Print Horizons report stated globally 29% of companies had not started to automate their processes.

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