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A defining factor for graphics, packaging and publication printing across the next decade will be adjusting to print buyer demands for shorter and faster print runs. This will reshape the cost dynamics of print buying radically, and is creating a new imperative to invest in new equipment, even as the commercial landscape is reshaped by the experience of COVID-19.

By Craig Lewis, Head of Enterprise Printing, Ricoh Europe

Never before have we been engaged in so many discussions with our clients on better personalisation and targeting of their communications. The pandemic has created the need to differentiate and reach customers in new and impactful ways, and personalised print still delivers this in so many ways.

By Sander Sondaal, Director Commercial Print Sales, Graphic Communications Group, Ricoh Europe
In previous posts we have looked at why digital inkjet is desirable and feasible. We considered the business benefits and opportunities it presents. We reviewed the market demands it responds to and how it enables commercial printers to capitalise on growth predictions for digital print.

By Stephen Miller, Director Product Management, Kodak Workflow Software, Kodak
From the moment new work enters the business to delivery and invoicing, printing businesses are a mix of orchestrated and structured activities and ad hoc business decisions. Savvy print operations leverage smart automation because every touchpoint brings potential delays and costs. Their goal is to automate specific tasks while pursuing a plan for continuous improvement that uses data and analytics to create a more effective business environment.

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