Help and Learning

Why all generations love print

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
The connection print creates for all generations, including Gen Z, has captured the attention of luxury beauty brands.

Direct mail ad spend sees 12.9% surge

The latest figures from the Advertising Association (AA) and WARC reveal that UK ad spend reached £10.6bn in Q3 2024 – a 9.7% increase compared to the same period last year. One of the most significant takeaways from the results is the resurgence of direct mail, which saw a remarkable 12.9% year-on-year growth.

High viscosity aqueous inks to transform inkjet printing

Xaar, a global leader in industrial inkjet technology, is highlighting the recent publication of groundbreaking research into the use of Nazdar’s high-viscosity water-based inks in corrugated printing, and the role played by its Aquinox printhead and Ultra High Viscosity Technology.

Four growth opportunities for inkjet

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
Inkjet technology’s role in today’s evolving production printing ecosystem is being cemented by rapid advances in quality, speed, and flexibility.

Will 2025 be the year of reading physical print?

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
When was the last time you picked up and read a book or a magazine?

In a world where we spend a daily average of 6 hours 40 minutes looking at a screen, the act of reading from print is increasingly becoming a rare pleasure.

This raises important questions for marketers and media professionals about how to effectively engage audiences.

Three reasons why employee happiness could be the key to business success

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

Is improving the workforce morale on your agenda for 2025?

Four ways direct mail delivers

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
Direct mail continues to deliver even in this increasingly digital age.

That is the outcome of recent Keypoint Intelligence research that confirmed four ways direct mail get results. It:

Why digital inkjet is the next step for many PSPs

By Sander Sondaal, Director of Commercial Print Sales Ricoh Europe
Investing in digital inkjet production versatility and addressing the shortage of skilled staff were identified as key takeaways from visitors at drupa who were exploring the best next steps for their operations.
Print Service Providers (PSPs) were looking for ways to stay competitive.

What is the deciding factor for print buyers?

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

What would you consider to be the number one factor for print buyers when choosing their print provider for marketing collateral?

If you said price you might be surprised by the results of a Keypoint Intelligence survey of 1,200 businesses in the United States.

Extensive study confirms print advertising’s profit creating power

By John Blyth, Marketing and Communications Manager, Ricoh Graphic Communications, Ricoh Europe

A new report has underlined the powerful profit contribution that print advertising makes.

KODAK Plates made in the USA improve reliability and sustainability for printers throughout North America

Recent supply chain issues and geopolitical developments, along with the increasing focus on sustainability, have created challenges for printers seeking a reliable supply of plates from suppliers focused on minimizing their carbon footprint. In light of these challenges, KODAK SONORA XTRA Process Free Plates, manufactured at Kodak’s Columbus, Georgia, facility is a smart choice for any printer.