By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe, Ricoh Europe
“We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” So states Amara’s Law named after its creator, Roy Amara.
When it comes to printing on the widest possible range of substrates, Kodak keeps it simple. Some vendors sell different inks for different substrates, including “enhanced” ink sets at higher costs. By contrast, Kodak's approach is to provide one uniform set of inks for each PROSPER inkjet printing technology and pre-treat substrate surfaces with ink-receptive primers. This unique approach offers printers independence from expensive pre-treated inkjet papers and results in fewer complications and reduced costs.
By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
The connection print creates for all generations, including Gen Z, has captured the attention of luxury beauty brands.
The latest figures from the Advertising Association (AA) and WARC reveal that UK ad spend reached £10.6bn in Q3 2024 – a 9.7% increase compared to the same period last year. One of the most significant takeaways from the results is the resurgence of direct mail, which saw a remarkable 12.9% year-on-year growth.
Xaar, a global leader in industrial inkjet technology, is highlighting the recent publication of groundbreaking research into the use of Nazdar’s high-viscosity water-based inks in corrugated printing, and the role played by its Aquinox printhead and Ultra High Viscosity Technology.
By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
Inkjet technology’s role in today’s evolving production printing ecosystem is being cemented by rapid advances in quality, speed, and flexibility.
By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
When was the last time you picked up and read a book or a magazine?
In a world where we spend a daily average of 6 hours 40 minutes looking at a screen, the act of reading from print is increasingly becoming a rare pleasure.
This raises important questions for marketers and media professionals about how to effectively engage audiences.
By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
Is improving the workforce morale on your agenda for 2025?
By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
Direct mail continues to deliver even in this increasingly digital age.
That is the outcome of recent Keypoint Intelligence research that confirmed four ways direct mail get results. It:
By Sander Sondaal, Director of Commercial Print Sales Ricoh Europe
Investing in digital inkjet production versatility and addressing the shortage of skilled staff were identified as key takeaways from visitors at drupa who were exploring the best next steps for their operations.
Print Service Providers (PSPs) were looking for ways to stay competitive.
By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
What would you consider to be the number one factor for print buyers when choosing their print provider for marketing collateral?
If you said price you might be surprised by the results of a Keypoint Intelligence survey of 1,200 businesses in the United States.
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