David Martínez López, managing director of Forletter S.A., 51 years old, belongs to the second generation of the family business. In 1968 the company was founded by David’s parents and was named Gráficas Fanny. A small commercial printing company with typographic printing equipment and a single-unit offset machine. When the printing company passed on to the family’s next generation, its name was changed to Forletter S.A.