When it was installed in March 2017, Kingfisher Press’s Jet Press 720S (the third installation in the UK at the time) signified a bold step forward for the Suffolk-based printer and its co-directors Jon Doidge and Paul Tomlin. “We had reached a bit of an impasse – our litho work was static and we decided that we had three choices as to how to proceed,” explained Tomlin at the time. “We could buy nothing and continue as we were, running the risk that our competitors would start to leave us behind; we could invest in a new litho press, which would offer us a slight improvement in speed and quality; or we could invest in a Jet Press 720S and open up a whole new revenue stream. When we looked at it like that, it wasn’t a difficult decision.”