Mathrubhumi Printing & Publishing is one of the largest newspaper publishers in the Indian state of Kerala. One of its fourteen printing plants, in Calicut, has three Japanese TKS printing presses. Recently, the organisation decided to expand its production facilities with a fourth new TKS. Through effective communication with the customer, the printing press manufacturer and various agencies, Q.I. Press Controls was able to present Mathrubhumi and TKS with a convincing argument for the mRC-3D colour register. The result: Mathrubhumi asked TKS to have the new printing press fitted with the Q.I. Press Controls' system. Seeing as this was the first time Q.I. Press Controls has worked together with Mathrubhumi and TKS, the organisation is hopeful of a successful partnership.