Paper manufacturer Reflex launches campaign for Zeta range.
Reflex has launched an extensive campaign to mark the repositioning of Zeta. The campaign is accompanied online by a dedicated brand page.
The campaign was launched at the end of 2020 with the dispatch of a teaser. Printed on both sides, it announces - the paper story - in a striking special colour on the front and builds up suspense on the back with - coming soon - which was only resolved in the second step, when the mini brochure was sent out. It's all about Zeta - the premium quality uncoated fine paper that the Reflex fine paper mill in Düren is now presenting in a completely new way.
The mini brochure focuses on the versatility, first-class printability and added value of fine papers. It shows the great potential in corporate communication but also packaging and other applications.
Like the teaser, the brochure is in DIN A5 format and consists of three different paper surfaces that provide inspiration for using Zeta for demanding printing projects.
The collection, the centrepiece of which is three paper pattern waterfalls, shows alternating printed and unprinted paper patterns. This gives a quick overview of how the paper, colour and surface affect the mood of a motif. A range overview and further information about Zeta complete the collection.
You can find out even more about the paper on the brand page, where you can also order the brochure and the collection. The contact addresses of the trade partners at home and abroad are also listed here.
Wolfgang Finklenburg, Reflex Sales Director: "The programme and campaign were developed in close cooperation with our trade partners. That was a lot of work. Now we are looking forward to seeing what kind of projects are realised with Zeta."
