White is the New Gold!™ -- the latest slogan from Color-Logic -- offers profound implications for several members of the printing community. The slogan, which refers to the value of the white inks and toners currently offered by most print engine manufacturers, emphasizes the value white inks and toners bring to the industry. Referencing the new slogan, Color-Logic Director of Sales and Marketing Mark Geeves says: "The widespread availability of white inks and toners on production printing equipment brings opportunities for metallics and other print enhancements to everyone. Here are some examples:"