Help and Learning

Why you should be engaging mail’s superpower to disrupt

By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
Every minute of the day 694 thousand videos are viewed on TikTok and there are 4.2m Google searches. The debate on how to capture attention has never been more relevant. Sophie Grender, director of new business Marketreach, told attendees at the DMA’s (Direct Marketing Association) recent Discover the Power of Direct Mail webinar organised by the British DMA (Direct Marketing Association).

Why it’s important to have marketing tools

By Juergen Krebs, Software Sales Manager, Ricoh Graphic Communications, Ricoh Europe

You have built a strong business on promoting your clients’ messaging but is it the best it could be? Is there room for more business winning creativity? And how good are you at promoting your own operation?

How optimised is your customer journey?

By John Blyth, Ricoh Graphic Communications, Ricoh Europe
Marketing can be guilty of being the dog that barks at every passing car – there is always something shiny and new to get distracted by.

9th drupa Global Trends Report: Global print industry shows increasing confidence across almost all markets and regions despite economic headwinds

The 9th drupa Global Trends Report, to be published in November 2023, is a clear statement of increasing confidence across almost all regions and markets. Printers and suppliers alike forecast it will be even better next year; good for drupa 2024.

The Gutenberg Parenthesis and why print is trusted

By John Blyth, Ricoh Graphic Communications, Ricoh Europe

There are parallels between the pre-print era and our conversationally charged digital age according to journalist, author, and media expert Jeff Jarvis in his new book The Gutenberg Parenthesis.

How automated workflow software drives business growth

By Juergen Krebs, Software Sales Manager, Ricoh Graphic Communications, Ricoh Europe
When you consider your operation’s growth, how much attention is paid to scalability? Can the process you have in place work as well for 10 clients as it does for 100 or 1,000?

Why integrated resource centres could be the next evolutionary step for print rooms

By Craig Lewis, Director, Corporate Sales, Ricoh Graphic Communications, Ricoh Europe
After the last few years, we have been forced to reconsider many different aspects of our lives including our workplaces which have experienced significant changes. The overall purpose of inhouse print rooms and how they have been working have been re-evaluated too.

What is drupa? Far more than just a tradeshow!

By François Martin, freelance consultant in graphic industry.

Over the last 20 years, the way to engage with customers across the entire sales-cycle has evolved beyond recognition. New technologies have enabled things that simply were not possible before and this process continues. Traditional customer touchpoints are being challenged, even replaced, as the mix of engagement activities becomes more complex and sophisticated. So here are a few personal insights into ways to captivate and inspire customers in this evolving, dynamic situation.

How ink unlocks profitable print

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

When considering where your operational profits are being generated what is your main focus? Margins on jobs? Order volumes? Application diversity?

Keypoint Intelligence Forecasts Production Printing Industry Through Quarterly Tracking Program

Keypoint Intelligence announces the publication of the 2022-2027 Production Printing Market Forecast for North America and Western Europe.

Why magalogues could be the next big thing in consumer captivation

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
The effectiveness of print in communicating messages that are heard, trusted and remembered has been confirmed by three recent reports.