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Digital transformation is calling...

In recent years, digital transformation has become the driving force for large enterprises’ strategies — implementing broad-based initiatives to leverage technology across their processes and operations, and show that they are ready to innovate. But for SMBs, a recent survey found that they are struggling to cope with their current IT, let alone think about their future goals.

By Harvey R. Levenson, Ph. D., Professor Emeritus, Cal Poly, San Luis Obispo, California

Typically, Original Equipment Manufacturers (OEMs) provide equipment installations and technical support as their sole services to customers. In the graphic communication industry, the customer base includes printers, publishers, packaging companies, and related service providers, as well as content creators such as advertising agencies, design studios, and companies that produce products and create content for their own in-plant printing facilities. Examples of the latter are insurance companies, utilities, healthcare providers, food manufacturers, government agencies, and schools, to name just a few.

Interview with Olaf Hartmann, Managing Partner of the Multisense Institute

The Multisense Institute for Sensory Marketing in Remscheid is scientifically concerned with the effects of various communication channels and on this basis advises companies on the optimisation of their marketing strategies and product development. Now the team around the managing partner Olaf Hartmann has evaluated more than 300 international studies in a meta-analysis of the advertising effectiveness of print. In an interview, he explains some of the surprising findings.

European business leaders have identified new printing technologies as key enablers of agility and innovation. According to a new study commissioned by Ricoh Europe, the majority of the 3,150 decision makers surveyed say agility (77%) and innovation (69%) benefits are key investment drivers for new printing technologies.

Inkjet is being applied successfully in most markets and all regions globally – the more specialist the market, the higher the growth rate.

The cost of inks remains an issue, but for those investing in inkjet, service support is the key criteria followed by overall cost considerations.

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