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By Erwin Busselot, Business Innovations & Solutions Director, Graphic Communications Group, Ricoh Europe

Direct mail is being rediscovered by brands and agencies. They are reappraising it as a medium that gets results – one that delivers and amplifies the messages and calls to action communicated by other channels, particularly digital.

By Erwin Busselot, Business Innovations & Solutions Director,Graphic Communications Group Ricoh Europe

The buying experience is changing.

GWI (GlobalWebIndex), a leading audience targeting company for the global marketing industry, has identified ‘livestreaming commerce’ as a new battleground for retailers that may bring community and entertainment to online shopping. Already popular in China, it is being driven by the explosive growth of TikTok, the rise of influencers, and the need for brands to distinguish themselves.

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