By Erwin Busselot, Director, Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

A huge spike in effectiveness as part of omnichannel activity was experienced during Covid lockdowns. At Great Britain’s JICMAIL’s, Joint Industry Committee for Mail, Measurement Matters Conference it reported that, during the winter lockdown peak, 41% more recipients went online for information after receiving a piece of direct mail (and other mail types), and 32% more then went on to visit the sender’s website.

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By Dimitri Van Gaever

A leading trend in the publishing industry, digital book printing has been gaining volume share from offset printing over the past few years.

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By Dimitri Van Gaever
Sending out a direct mail is always a bit of a gamble. As is any type of marketing campaign, for that matter. Still, direct mail is a tried-and-tested means to boost sales that tends to come with a great ROI, provided you know the rules of the game. Or, better said, the best practices. Not quite sure what the best practices for direct mail are? We’ve got six of them all lined up for you to explore.

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By John Blyth, Ricoh Graphic Communications, Ricoh Europe

One of the great things about print is that it can come in all shapes, sizes, and colours. It demands to be touched and interacted with. It grabs and holds our attention. Print is supremely flexible, able to transform a book or magazine, a mailer or brochure, in look, feel and style. Design and shape can be altered while different substrates can be chosen to convey a wide range of aesthetics from a luxury look, to energetically colourful or a more natural sustainable feel.

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By Erwin Busselot, Director, Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
The effectiveness of digital communications is overestimated.

So says Kim Skjoldbord, a marketing and media industry consultant and lecturer in marketing communication and media planning at University of Southern Denmark.

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Printed books must be included for a balanced information diet – both in our children’s schools and in our own lifelong learning efforts.

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By Eef de Ridder, Vice President, Ricoh Graphic Communications, Ricoh Europe
Collaboration is at the heart of everything we do at Ricoh. That is why I was so proud to welcome an audience of more than one hundred, comprising clients and partners, to our Hunkeler Innovationdays 2023 networking event in Lucerne.

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By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

It was interesting to see the upbeat news on the growth in the number of independent bookshops in Great Britain and Ireland from the Booksellers Association. It reported that independent bookshop membership saw its sixth annual consecutive rise to 1,072 shops – the highest it has been for 10 years. It is up from 1,027 in 2021 and significantly higher than the 867 recorded in 2016.

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A new generation of buyers, sustainability pressures, shifting political landscape and dynamic workforce change the rules in marketing playbooks

A study released today by R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The Macro Marketing Report showed primary concerns include shifting of buying power to new generations (89%), ESG-related concerns (84%), a changing political climate (80%), and workforce changes (78%).

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By Erwin Busselot, Business Innovations & Solutions Director, Ricoh Graphic Communications, Ricoh Europe

One of the best practices of high performing printing operations is to lever the power of building batches to keep presses running with as few interruptions as possible.

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