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Digital printing is gaining in importance and increasingly relegating conventional printing methods to the bench. In the new episode of the Blue Couch Series, Sappi and the Durst Group, two seasoned industry leaders, explain what is behind the success of this printing method and which markets offer the greatest future potential for digital printing.

By Erwin Busselot, Business Innovations & Solutions Director, Graphic Communications Group, Ricoh Europe
Often in films, there are key scenes when we see a box discovered in an attic, dusted off, tentatively opened, and printed items carefully removed as important life moments are remembered.
Tickets to a sports event, programmes, photographs, records in their sleeves, books, etc…

Today’s college students have grown up in a digital world, so one might expect that most of them would prefer e-textbooks to print on paper, but that’s not the case according to a new survey conducted by Direct Textbook, a free textbook price comparison service. The survey reports that 62% of college students prefer print textbooks to e-textbooks.

By Craig Lewis, Head of Enterprise Printing, Ricoh Europe
While it is no surprise that the Coronavirus has been a catalyst for change in print rooms – in fact I spoke more about that here – what is especially interesting is how they have adapted to provide new and critical services.

A defining factor for graphics, packaging and publication printing across the next decade will be adjusting to print buyer demands for shorter and faster print runs. This will reshape the cost dynamics of print buying radically, and is creating a new imperative to invest in new equipment, even as the commercial landscape is reshaped by the experience of COVID-19.

By Craig Lewis, Head of Enterprise Printing, Ricoh Europe

Never before have we been engaged in so many discussions with our clients on better personalisation and targeting of their communications. The pandemic has created the need to differentiate and reach customers in new and impactful ways, and personalised print still delivers this in so many ways.

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