Knowledge base

Why integrated resource centres could be the next evolutionary step for print rooms

By Craig Lewis, Director, Corporate Sales, Ricoh Graphic Communications, Ricoh Europe
After the last few years, we have been forced to reconsider many different aspects of our lives including our workplaces which have experienced significant changes. The overall purpose of inhouse print rooms and how they have been working have been re-evaluated too.

What is drupa? Far more than just a tradeshow!

By François Martin, freelance consultant in graphic industry.

Over the last 20 years, the way to engage with customers across the entire sales-cycle has evolved beyond recognition. New technologies have enabled things that simply were not possible before and this process continues. Traditional customer touchpoints are being challenged, even replaced, as the mix of engagement activities becomes more complex and sophisticated. So here are a few personal insights into ways to captivate and inspire customers in this evolving, dynamic situation.

How ink unlocks profitable print

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

When considering where your operational profits are being generated what is your main focus? Margins on jobs? Order volumes? Application diversity?

Keypoint Intelligence Forecasts Production Printing Industry Through Quarterly Tracking Program

Keypoint Intelligence announces the publication of the 2022-2027 Production Printing Market Forecast for North America and Western Europe.

Why magalogues could be the next big thing in consumer captivation

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
The effectiveness of print in communicating messages that are heard, trusted and remembered has been confirmed by three recent reports.

Print – we are loving it

By Erwin Busselot, Business Innovations & Solutions Director, Ricoh Europe
European consumers are falling back in love with print.

11th Inkjet Summit – why print will become a luxury product

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

Business change leading to a transition from offset to digital printing was the theme of the 11th Inkjet Summit recently held in Austin, Texas.

Keypoint Intelligence Evaluates Buyer Personas of Gen Z and Analyzes Social Media Tools to Reach Younger Audiences

Keypoint Intelligence recently published a Buyer Persona Analysis of Gen Z consumers for OEMs looking to market to this audience. The report looks at what channels this demographic interacts with, values as it relates to brand selection and loyalty, and what marketing tools can be effective in reaching a Gen Z audience.

How mail delivers on sustainability

By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

Mail can be a sustainable choice. And by taking every opportunity to reduce the impact it makes throughout its lifecycle, it can contribute to a circular economy while playing an effective role in the marketing mix.

Why your employees should be at the centre of your digital transformation

By Erwin Busselot, Director, Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
The European printing industry is suffering from a skills shortage.

Four reasons why print continues to be essential to any successful marketing mix

By Erwin Busselot, Director, Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
We have all been the recipients of some of the many ways marketers communicate with their clients.