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Building on the proven track record of the world’s biggest inkjet conference, TheIJC (The Inkjet Conference) comes to the USA on April 12-13, 2018. Staged in The Westin O’Hare Chicago, the event will provide OEMs, brand owners, printers and all technology users with almost 40 technical and educational presentations, free inkjet workshops and countless networking opportunities.

The decorative concept dates back to ancient artwork and has, in modern times, evolved into personalisation, made possible thanks to the evolution of technology. Roland, among others, will be discussing this topic at Print4All, where the company will be presenting an extensive range of solutions.

Did you know the average online consumer has an attention span of about eight seconds? That’s one second shorter than a goldfish! It’s no wonder, then, that email marketing is increasingly failing to hit the mark. Bombarded with hundreds of ads and emails every day, online consumers struggle to see the wood for the trees while online marketers watch their email campaigns’ ROI decline. Meanwhile, direct mailing campaigns are still very much alive and kicking. More and more businesses are (re)introducing direct mailing into their marketing strategy, having noticed that the format’s ROI is on the rise. The reason behind this development is two-fold.

The best thing about direct mail? If done right, it’s fridge-worthy: recipients are so sold on the mail’s graphic design or, even better, its call to action, that they stick the mailing on their fridge to remind themselves about it every day. Much of this so-called fridge appeal has to do with the paper stock the mailing’s printed on. Contrary to their digital counterparts, direct mailings offer consumers a tactile experience which they intrinsically link to the mailing’s message.

Selecting a print language for your workflow might not actually be a choice you made. With the history of print for customer communications—or transactional documents as many would know it—there is a history of why many organizations utilize specific print languages in their production floor operations.

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