For B2C, the customer experience is key while B2B customers can become your long-term loyal customers based on how efficient the ordering process is.

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By Erwin Busselot, Director, Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

British naturalist Darwin famously said: “It’s not the strongest species that survive, nor the most intelligent, but the ones most responsive to change!”.
This is also true for companies. As in competitive markets commoditisation often displaces differentiation. This is also Darwinism at work.
Commoditisation can, however, be countered by innovation. But we can be held back from innovating by the demon of inertia in us.

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By Erwin Busselot, Director, Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
The need to reach existing and new customers effectively and efficiently has encouraged brands and operations to explore digital communication channels. In this new world where do printed communications stand?
Relevant, informative, and timely communications help build relationships and shape customer experience. They drive results.

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By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe
Competitive commercial printers in challenging market conditions need to be sure they can say yes to as many jobs as possible, regardless of run length or content variation.

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By Jacobo Bermejo, CEO, Tórculo Communications

When we made the decision to become a 100% digital service provider we were aware that – despite adopting a Socratic style of robust cooperative dialogue – we ignored a good number of challenges that we were going to face as well as their possible solutions.

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VIGC is once again presenting an exciting program on e-commerce for the graphic arts industry with its BOPE event (Benelux Online Print Event powered by Four Pees). The event’s fifth edition will take place on 15 March, and for the first time in its history, it will be located just across the Belgian border, in the Next Level event venue of Easyfairs Gorinchem, Netherlands.

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By Sander Sondaal, Director Commercial Print Sales, Ricoh Graphic Communications, Ricoh Europe

Production agility and versatility have become essential cornerstones for responsive Print Service Providers (PSPs). The ability to quickly, and smoothly, manage a wide range of jobs, with individual requirements and customised elements, is what enables successful PSPs to handle today’s greater demand for short run fast turnaround, personalised jobs.

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By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

Highly effective programmatic mailings are becoming a more impactful communication method as brands explore creative ways to meaningfully connect with their customers.

Interest is being driven by several factors from legislation and Return On Advertising Spend (ROAS), to recipient trust.

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By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

During times of change, businesses need to double down on their best clients by understanding and quantifying their importance. Macro-economic trends affect everyone. The labour market is tight with growing compensation expectations. Inflation is increasing the cost of just about everything, including raw materials for printing like ink and paper.

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By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe

We rely on data to inform client, vendor, and supplier relationships and much of the work produced in our print operations.

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