By Susan Weiss, Xerox
“It’s not enough anymore to understand your customers’ needs and recommend a product or service. In today’s market, people expect you to understand their industry, their job in the company, the market conditions, and to come with great ideas to help them drive revenue, increase margins and decrease overall cost.”
In a digital world where an item can be purchased with a simple click, printed catalogs are experiencing a resurgence.
From social media feeds to restaurant signage, food photography is everywhere. What began as a way to provide imagery that accompanied dish descriptions on menus and restaurant walls has grown into a fad captured as much by smartphones as professional cameras. But professional food photography isn't just pressing a button and hoping your dish looks appetizing in print. Instead, photographers use a variety of fascinating and bizarre food photography tips and tricks to make dishes look as appetizing as possible.
Laser cutting, a.k.a. digital die cutting, uses high-powered lasers to vaporize materials in the lasers' beam path. The powering on and off of the laser beam and the way in which the beam path is directed towards the substrate effects the specific cuts that the artwork requires. Because cut away parts are vaporized the hand labor or complicated extraction methods otherwise needed for small part scrap removal is eliminated, by Markus Klemm, R&D Software Engineer, Spartanics.
Written by guest blogger Andre Palko of Tech-ni-Fold USA
The first time a funeral director called us at the office, my mind immediately started racing, at first thinking it a wrong number, and a split second later thinking, "Oh no, who could it be?" Fortunately it was a business call, not to mention a sign of the changing times in the printing industry. The funeral home, it turns out, was having trouble finishing the order of service cards they produced in their office. He explained his frustrations to me. With today's changes in printing and copying technology, printing is no longer the province of skilled craftsmen.
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