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The term Value Added Printing (VAP) was created some years ago. Users of print products with high-end finishing needs can now access entirely new production and value-adding potential based on the techniques of print providers and technology vendors. Accordingly, the term encompasses not only the end product, but equally the associated techniques, services and produc-tion process. By Jochen Wied.

Khaled Alkholifi, Abdel Karim Almourdi Abdel Aziz, Yazid Abdel malek Al Qassem, Sheikh Bandar Alkhorayef and Frank Eckert were happy with the successful event.

In November, together with its Saudi Arabian representation Alkhorayef Printing Solutions, MBO organized a special event in Riyadh. Around 50 invited guests, all of them executives, decision makers or owners of large print shops and binderies from across the country were invited to the famous Hotel Rosewood for the presentation of MBO's current product range followed by a gala dinner. Frank Eckert, CEO MBO group, and Sheikh Bandar Alkhorayef, owner of the eponymous MBO representation in Saudi Arabia, guided the honoured guests through the evening.

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