The transactional printing and mailing specialist explains how Screen helped it meet customer demand for higher colour standards and shorter turnaround times.
The transactional printing and mailing specialist BIT Brand faced a difficult challenge: its customers not only want their mailings to be more colourful and glossy than ever, they also want them turned around faster and faster. After extensive research and testing, the BIT Brand team found the print quality, speed and flexibility they need with Screen's Truepress Jet 520HD+.
"As our customers' requests became more demanding, we realised our previous printing systems and associated capacity were no longer up to the task. With the Screen printer, we have achieved a colour depth that is suitable for documents and advertising mailings and we also have the ability to print on offset paper. The main reasons for choosing the Screen 520HD+ were the speed and quality of the print results," says Wolfgang Brand, Managing Director.
More jobs, better and faster
The German family business has decades of experience in high-quality print products, with a strong reputation for data processing, dispatch logistics and efficient and fast processing of direct mailings and transaction documents. "With this machine, we can offer our customers more options, like printing on glossy paper," says Brand. "Combined with the high-quality colouring produced by the Screen printer, we can now create mailings and logos that our customers simply love because they meet their ambitious standards. What’s more, our customers also benefit from shorter turnaround times".
BIT Brand’s growing business serves a wide range of customers, including trade fair organisers, logistics companies, insurance companies, credit institutions and energy suppliers. As a specialist in data processing and dispatch logistics, the company uses the Screen 520HD+ to print mailings, such as charitable fundraising letters, direct mail and registration forms for trade fairs.
"Screen 520HD+ fits in seamlessly"
"Our greatest strength is our ability to act quickly and flexibly, using our in-house expertise and resources. We are particularly strong at making the different printing stages interact, allowing us to produce top quality mailings at high speed", explains Wolfgang Brand. "The 520HD+ fits perfectly into this system, connecting seamlessly to our Hunkeler machines, which take care of punching or perforating and winding and unwinding the paper rolls. An inline cutting machine, which is directly linked to the Screen printer, allows single sheet printing from the roll".
BIT Brand’s purchase of the 520HD+ underlines the rapid growth of Screen’s inkjet technology in the DACH region (Germany, Austria, Switzerland). "In these markets, our print on demand (POD) business has quadrupled in the last three years and demand for the 520HD+ and other digital inkjet technology is still growing," said Patrick Jud, Area Director Screen Europe for the DACH countries.
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