Market launch of three new products: NAUTILUS ProCycle, NAUTILUS ProCycle high-speed inkjet and NAUTILUS® SuperWhite for HP Indigo
On mymondi.net, customers not only experience the new brand identity, they can also expect inspiring stories about the versatile NAUTILUS® papers, a wide range of samples and new marketing tools
Thanks to the successfully established distribution network, the new, expanded range is readily available throughout Europe and beyond.
Mondi, a leading global packaging and paper company, has set itself the goal of becoming one of the leading suppliers of premium recycled paper with its established NAUTILUS brand. In recent months, the company has taken various measures to meet the increasing demand for premium recycled paper, thereby implementing the key objectives of Mondi's sustainability policy.
The following milestones have been achieved:
A new look for the brand under the motto "All for the love of nature.
For NAUTILUS' new brand identity, Mondi developed an updated design under the motto "All for the love of nature", which reflects the focus on sustainability, which is at the heart of all Mondi's activities. The central motif shows the scenery around Lake Gosausee in Upper Austria, the home of the NAUTILUS brand. The brand symbol also comes from nature; the nautilus snail with its Fibonacci spiral. Mondi has developed new marketing and sales tools as well as a wide range of samples to show customers how to use the different NAUTILUS papers in the office and for professional printing applications. On the mymondi.net platform, customers can be inspired by stories about the brand and learn more about Mondi's commitment to sustainability.
New products of the NAUTILUS series
This year Mondi has launched three new products of its NAUTILUS range: NAUTILUS® ProCycle, NAUTILUS ProCycle high-speed inkjet and NAUTILUS SuperWhite for HP Indigo
NAUTILUS ProCycle is a 100% recycled office paper that meets the strictest ecological standards. It is CO2 neutral, carries the EU Ecolabel and the Blue Angel and is FSCTM certified. The paper has a high degree of whiteness (UV 100 / CIE whiteness 135), which is achieved without the use of optical brighteners in the production process. This makes NAUTILUS® ProCycle currently the only recycled paper on the market that is produced according to the new requirements of the Blue Angel eco-label. The paper is available in 80 g/m² A4 and A3.
NAUTILUS ProCycle high-speed inkjet is tailor-made for high-speed inkjet printers and is available on 80 and 90 g/m2 rolls. Thanks to its special surface treatment for dye and pigment inks, the ink remains on the paper surface, which reduces ink consumption and guarantees clear, fresh colours. In addition, the paper is optimized for fast water absorption and drying, which allows for higher productivity.
NAUTILUS SuperWhite for HP Indigo is made from 100% recovered paper, making it the perfect sustainable alternative to bright white paper made from virgin fibres (CIE whiteness 150). The entire range of paper, from 80 to 350 gsm, is certified for HP Indigo printers and is ideal for runnability, blanket compatibility and ElectroInk adhesion.
Extended product range and higher availability
In the first half of 2019, there was strong demand for uncoated recycled fine paper on the European market, but there was too little supply. Therefore Mondi decided to expand its NAUTILUS recycled paper portfolio. A complete product range for professional printing and office applications was launched to meet the increased demand. The paper is produced at the Mondi Neusiedler mill in Austria. Mondi works together with leading dealers throughout Europe and beyond to market the NAUTILUS brand and is the only supplier to offer a recycling portfolio for all printing technologies such as high speed inkjet, HP Indigo, laser and offset printing.
"At Mondi we believe that all our products should be sustainable from the ground up. With our diversified portfolio, strong supply and distribution partnerships and our prudent approach to the use of natural resources, which is reflected in our new NAUTILUS brand design, we want to ensure that our customers find the right recycled paper for different applications, whether for industrial, office or private use," says Johannes Klumpp, Marketing & Sales Director at Mondi Uncoated Fine Paper.
www.mondigroup.com