Beijing Zhongke Printing Co., Ltd. (herein after as Beijing Zhongke Printing) and Goss Graphic Systems (China) Co., Ltd. (herein after as GGSC) signed a strategic cooperation project with a total investment of more than CNY 100mil [EUR 13mil]. A first in China, the M-700s intelligent demonstration production line for book printing, will be located in Beijing Zhongke. Experts in the Chinese printing industry believe that the implementation of this new project will begin to challenge the local traditional book printing market.

The WISPRINT M-700s web offset solution for Beijing Zhongke Printing will enable high-quality and efficient book production, rapid market expansion and continuous performance improvement. The M-700s will facilitate a move towards a more intelligent printing facility, and comprehensively realize the integration of printing, folding, page inserting, bundling, stacking and other processes.
The WISPRINT M-700 is a highly automated mid-range commercial web press for the short to medium run length market designed for book and commercial operations with high print quality and 40k maximum speed.
The Chinese book printing market has undergone rapid changes in recent times. With new expectations for improved quality, faster turn-around and a reduction in labor costs; the traditional book printing with sheet-fed offset presses deemed unable to meet the increasing demands and higher specification requested by printing enterprises.
Beijing Zhongke Printing Co., Ltd., a subsidiary of the Chinese Academy of Sciences, is a leading printing company in China. After an in-depth study of the book printing production process, Beijing Zhongke Printing started to focus on a brand-new idea: ‘to replace the sheetfed offset printing equipment with web offset printing equipment, and to integrate printing, post press and other processes’.
According to Peng Yong, GGSC general manager, “The M-700 series is the highest specification option from GGSC in the book printing sector, I believe this new printing solution will help to elevate Beijing Zhongke Printing to new heights and strengthen its leading position in China in the national book printing field.”
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