InterRed presents the latest version of the InterRed ContentHub at the CMCX 2020 (Content Marketing Conference & Exposition). With extended functions in the areas of topic planning, content management and digital asset management, among others, the software solution covers the entire customer journey. For example, the storytelling editor developed for the online area has been optimized.
Complete solution for content marketing
The InterRed ContentHub integrates all elements relevant for content marketing processes. This includes comprehensive campaign, action and topic planning, content creation and content management, digital asset management, communication and workflow management (important for internal and external) as well as components from the area of AI & data analytics. This makes the solution suitable for various business areas such as marketing, sales or corporate communications.
Due to the media-neutral approach, the entire content can be managed in a future-proof way and used in the print or digital area, for multi-channel marketing. Thus, websites, social networks, blogs, magazines, catalogues, apps, or other output channels, including headless, can be served via CaaS (Content as a Service). At the same time, InterRed is suitable as a technological basis for the development of a company-owned corporate newsroom.
In the area of content creation, the integrated CMS with the new storytelling editor offers even more extensive possibilities than before. This allows standardized and customer-specific content modules such as images, videos, quotes or social media posts to be flexibly modeled and used for multimedia storytelling. Thus, the InterRed ContentHub particularly supports visual storytelling in digital corporate communication.
Live insight, strategies and consulting
Which numerous use cases the InterRed ContentHub will continue to cover will be shown at the CMCX in Munich from 10 to 11 March 2020. InterRed GmbH will offer a live insight into the complete solution and its individual components at booth CX-22. At the same time, possible strategies will be discussed on site to optimise the existing processes in the respective company.
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