Produced with support from Fujifilm, and printed on the Jet Press 750S, SoulKind is the brainchild of Chris Boulton, an experienced Cheltenham-based photographer and Jamie Rudd, a creative director and brand consultant. “We wanted to do something purely for the love of it,” says Jamie. “Something not diluted by committee or by commercial concerns. Chris and I have only known each other for a few years, but we have a lot in common and we’d both long-loved the idea of creating a high-quality magazine to express some of our ideas and creativity. Our challenge had been trying to find our niche – a focus to theme the magazine around.