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WAN-IFRA’s World Printers Forum just published its latest report “Print-Online Performance Gap”. Just when one thought the old print vs. digital debate was no longer useful, along comes a study to stir the flames. Despite having been written off countless times in the past, the printed newspaper stubbornly refuses to die. It is astounding to witness the tenacity with which the more than 400-years-old news medium asserts itself in the digital era. The study doesn’t outright suggest that publishers abandon their digital efforts, rather, to play to the strengths of where newspapers’ audience and revenues mostly reside.

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