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By Erwin Busselot, Director Business Innovation & Solutions, Ricoh Graphic Communications, Ricoh Europe
At the start of the pandemic there is no doubt that demand for direct mail benefited from a captive audience. It quickly became a powerful communication channel to connect with recipients in their homes.
Two years on from the first lockdown, direct mail is still proving incredibly effective.

By John Blyth, Marketing and Communications Manager, Ricoh Graphic Communications, Ricoh Europe

While overseeing the preparation and production of hundreds, or even thousands, of print jobs a day, it is natural to give each separate printed item that goes through your workflow only the scarcest of glances.

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