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By John Blyth, Marketing & Communications Manager, Graphic Communications Group Ricoh Europe
How many facets does print have? Well, there’s its proven ability to communicate, its long history of innovation, its ability to build brand equity, and to integrate into omnichannel campaigns. But one of the facets that is gaining traction is how it is playing a significant role in helping publishers, brands, and organisations promote a wider social purpose.

By Wesley Belmans

For decades, printers and marketers have used embellishments for high-end brands and products. Designers and embellishing printeries enhanced the look and feel of items by incorporating complex designs and techniques to make them ooze quality. Luxury. Exclusivity. But today, this type of high-end embellishment is no longer limited to high-end brands. Instead, digital technology makes embellishments possible for regular labels and packaging in various markets. Exclusivity at an affordable price – who would say no to that? Embellishment through digital printing offers a lot of opportunities. Heed the warning on the box, though.

By Erwin Busselot, Business Innovations & Solutions Director, Graphic Communications Group Ricoh Europe

Early last year my colleague John Blyth discussed what it takes to create a lasting trend. He shared Swiss Re Institute’s report on how habits can form between 18 and 254 days, with the average being 66 days.

By Eef de Ridder, Vice President, Graphic Communications Group, Ricoh Europe
COP26 and the far reaching discussions on climate change may well have focused the world’s attention on the topic but it was already high on the agenda of European business leaders as new research has found.
In fact, 67% believe corporations have a responsibility to respond proactively to global challenges, according to a Ricoh Europe commissioned poll of 1,500 decision makers conducted by Opinion Matters. The same figure say that their employees care more about how environmentally sustainable the company is now compared to five years ago.

By Sander Sondaal, Director, Commercial Print Sales, Graphic Communications Group, Ricoh Europe

As we look all forward to 2022, and we hope a more predictable and stable operational climate, Ricoh has been considering the strategic priorities that will shape the future for print service providers (PSPs) in the graphics arts sector.

By Sander Sondaal, Director, Commercial Print Sales, Graphic Communications Group, Ricoh Europe
Many of us will have been disappointed by the recent news that the next Hunkeler innovationdays show, which was scheduled for February next year, has been postponed by a year. As well as a long-awaited opportunity to introduce some new, exciting offerings to the market face to face, we were looking forward to meeting up with clients and industry colleagues. While we fully understand the organisers’ decision, given the uncertainty about how the pandemic will unfold over the next few months, it should be remembered that there are still many ways to explore, test and compare (and ultimately invest in) high speed inkjet technology.

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