By Juergen Krebs, Software Sales Manager, Ricoh Graphic Communications, Ricoh Europe
How seamless is your order intake? What percentage of your jobs involve high margin variable data printing? Where are your bottlenecks?

These are essential questions asked during an operational assessment undertaken prior to any critical investment decision.

The objective is to identify significant pain points and production opportunities that can be addressed with new hardware and tailored software.

To help Print Service Providers (PSPs) quickly assess the impact that could be made on their business plan, existing production capabilities and future goals, the following three strategies should be considered:
1 Grow online business

What is your eCommerce4print strategy? How are jobs arriving and how much time is lost on orders? According to Keypoint Intelligence’s Investment Survey WE 2022 eCommerce4print has driven a 17% increase in print volume in a three year period. With the right software PSPs can connect clients to services, streamline job onboarding, improve client service, and win new business.
2 Enable personalisation

How are you meeting the demand or maximising the opportunities for variable data print? Keypoint Intelligence also reports a 9% growth in variable dating printing. Beginning the process can be daunting and so scalable variable data printing solutions enables operations to start small and grow big. Operations can increase their service offering as well as add value, revenue, and margins.
3 Improve efficiency

How are you prepared for more automation, consistent quality, reliability, and smooth workflow? How will you manage last minute changes, job management and control colour? Over half of all PSPs rate automation and colour management as high investment priorities. Productivity tools can help manage workflow, automate throughput, and ensure inline colour management.

To help commercial printers maximise their ability to implement all three strategies, Ricoh has developed a range of value added software solutions that support the purchase of digital colour sheetfed presses including the just launched Ricoh Pro™ C9500.

Ricoh’s TotalFlow Job Ticket and MarketDirect StoreFront® software automate the online ordering process and take the job seamlessly from submission to completion. FusionPro® enables scalable variable data printing while the Fiery based tools Impose, Compose, Job Flow, Job Master and IQ bring efficiency to pre-press processes and Ricoh TotalFlow Workflow drives productivity and automation. EFI’s Colour Profiler Suite provides integrated colour management functionality and quality control.

All are designed to drive operational growth and business success to maximise the return on any planned or existing digital press investment and are fully supported by Ricoh’s comprehensive professional services.


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